Recently I read an article by Mani on Why webmasters shouldn’t worry too much about domain names, Mani shared quite good points, but after reading his article I was not fully satisfied with it so decided to write an apposite side of his article. So, here are few points that I think why webmasters/bloggers should worry too much about domain names. Lets start:
Domain name must not include copyright keyword in domain name
Recently Facebook made an announced that all the domain names including the word Facebook are going to be closed as they’ve made it copyright and no one can use it in their domain names and the same announcement was made by WordPress also. This is the reason many blogs suffered a lot and changed their domain names and lost rankings in the search engines like Facebooknol got changed to FBknol, FacebookPlus got changed to FBplus. This is the first reason, why every webmaster must consider domain names too much.
Domain name must include best niche keyword in your domain name
- The benefit I get from my domain name is that I get many unique visitors daily on my blog from search engines when they search for Blogging Ideas. Have a look:
As I share blogging tips on my blog and have blogging ideas keywords in my domain name I get many unique visitors, so it a plus points to include best niche keyword in your blog.
- Another reason of including best niche keyword in your domain name is that the new visitors come to know the exact niche of your blog just by reading the domain name. Suppose, you searched for a keyword on Google say “Best WordPress Tricks” and the two top sites were wpTricks and Labnol. Now, majority of the visitors will click on wpTricks because the domain name says that the site is about WordPress tricks, so it is highly recommended to have the best niche keyword in your domain name.
Top level domain names are the best
If your site does not target local audience or a particular country, do not buy domain names with extensions of country name like .in, .co.uk etc. Suppose, you buy .in domain, Google will think that the particular domain is best for Indian users and it will show your blog more in search results on Google.co.in as compared to Google.co.uk or Google.jp etc and if you buy .com or .org or .net or .info domain, Google does not treats these domain name for any defined country. So, it is better to go for .com or .org or .net or .info if your site does not target local audience. Do read my article on .Com .Org .Net Vs .Info.
So, these are some points that forced me to say that webmasters should worry too much about domain names. What do you think about my points? Are you satisfied with me or go with Mani’s opinion.
{ 1 comment… read it below or add one }
Keyword Rich domains does help a lot in getting Search Engine Rankings. This is a great post Gagan, but I would like to add a few more things.
#1 – Domain should be short and should be easy to remember (helps in getting repetitive visitors).
#2 – If your blog/site is developed to represent some company, then you must choose the domain name wisely.
Cheers.