What Basically Is A Search Engine Optimized Theme

I always say that Thesis Theme is search engine optimized theme, not only me almost every Thesis Theme user says this. Today I got an email from a friend blogger asking me what basically is search engine optimized theme? Apart from links and keywords, website design also matters a lot. So, in my today’s article I’ll talk about two factors that helps to make any theme search engine optimized. Lets start:

The two factors that I think makes any theme search engine optimized are:

• The code should be optimized
• The design should be simple and attractive

1. The code should be optimized

The first factor that makes any theme search engine optimized is the code. SEO code must be:

• As small as possible
• As clean as possible
• Easy for the search engines to crawl

What is small code?

Let me explain this with the help of an example. Have a look at the two codes below.

Code 1 : Non-Optimized

<font color="#000000" face="Lucida Console, Monaco, monospace" size="10" style="font-family: Lucida Console, Monaco, monospace;font-size: 12pt;color: #FF0100;font-weight: bold;">This is Example 1</font>

<font color="#000000" face="Lucida Console, Monaco, monospace" size="10" style="font-family: Lucida Console, Monaco, monospace;font-size: 12pt;color: #FF0100;font-weight: bold;">This is Example 2</font>

This code is non optimized because it is long because the same font tag and attribute is taken two times. Now, lets have a look at the optimized code.

Code 2 : Optimized

<div class="example">This is Example 1</div>

<div class="example">This is Example 2</div>

• The Code 1 and Code 2 will produce the same output but the difference is that Code 2 is optimized because I’ve defined a class named example in the CSS file with all the font attributes and have used the same class twice for Example1 and Example2. It makes my code short and neat.
• I mean to say that your website theme should optimally use CSS classes and id’s to make search engines happy. So, in the CSS file keep the code as short as possible, try minimizing the id’s and classes.

What is clean code?

A clean HTML code is:

• Title of the site is simple and clean
• Only one single style-sheet is used
• Less use of JavaScript
• The main content of your site comes first after header and navigation

Now, lets move to the second part of theme optimization.

2. The design should be simple and attractive

I always say to keep a website design as simple as possible because of search engine optimization. How? I’ll tell you.

First I’ll talk a bit about Bounce Rate : Suppose, a new visitors visits an article on your blog through any search engine say Google. Now, if by visiting your article he/she hits the back button or returns to the Google search page, it can cause a negative effect on your Google search rankings.Google will think that the content on your site is not good or reliable that is why the visitor returned so quickly. In a nutshell, high bounce rate = low rankings.

To know more about bounce rate read these articles of mine on The Most Efficient Way To Decrease Bounce Rate & How To Decrease Bounce Rate Of Your Blog : 11 Tips

So, a search optimized theme is that which is simple, attractive and neat so that new visitors stay on your blog for longer time thus decreasing the bounce rate.

Final Words

So, an Search engine optimized theme always follow the two rules above i.e :

• The code is optimized
• The design is simple and attractive

And Thesis Theme follows both. If you’re looking to buy a new search engine optimized WordPress Theme, I recommend you to buy Thesis Theme. Click here to download Thesis Theme.

Related posts:

1. Thesis : Best SEO Optimized Theme for Your WordPress Blog
2. Are You Satisfied With Your Blog Theme? : A Question Asked To 50 Bloggers
3. Tweak Categories : Another Way To Decrease Bounce Rate
4. Does Changing Hosting Company Effects Search Engine Rankings : Google MythBuster Series Part 12
5. Does Domain Age Matters In Search Engine Rankings : Google MythBuster Series Part 1

---

Read more posts like this in our Design, wordpress category

10 Comments

Tagged as: blog design, blog design series, SEO