How Link Analysis Revolutionized Web Search: Link Building Series Part 2

This is the second article in my Link Building Series. You can read the first article here. As told in my previous article, search engines ranked websites according to on-page factors whereas Google bought a revolutionary ranking factor called Links. In 1996, a search engine called Rankdex was introduced by Robin Li that ranked websites based on the number of links each page had. Have a look:


Rankdex: Introduced by Robin Li


Rankdex days are totally gone but this design was later acquired by Baidu, Chinese search engine and world’s 5th most visited website and then came Google.

If a website ‘a’ gives links to a website ‘b’, according to Google website ‘a’ is voting for website ’b’. More the votes, more the high rankings. But not all the links are equal. If the links comes from a popular website then the link is said to be of high quality and if the link is from a new and unpopular website then the link is said to be of low quality. In simple words, links from popular websites has much more importance than unpopular websites.

Do you know, Google began in March 1996 as a research project and this project was named as BackRub and this project was later named as Google when it was finally launched in 1998. Check out the official logo of Backrub here:

This hand is reportedly belongs to Larry Page

BackRub refers to the term backlinks, as in their research project they were examining links pointing back to a webpage. Links are therefore, a very important ranking factor for both of the 2 major search engines (i) Google (ii) Bing

In today’s world, no search engine can rank websites without considering them. In my next article you are going to learn more and more and links. Get all the tutorials in this series directly into your mailbox. Subscribe below.

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