Google Exact Match Domain Algorithm Update [EMD Update 2012]

by Gagan · 3 comments

On September 29th, 2012 Matt Cutts sent a tweet about Exact Match Domain and said that “websites with exact match domain and low quality content will see a drop in rank in small upcoming Google algorithm change”. Have a look:


In the gDays event in Gurgaon, I was told by the Google Search Quality team that such update will definitely be coming in future but I did not expect this update to come so early. But Search Engine Round Table says in its blog that 2 years back Matt publicly announced about exact match domains. Adding to it, Matt says that the change “affects 0.6% of English-US queries to a noticeable degree”.

SEOMoz shared a chart and gave list of 41 domains that fell out from top 10 rankings. Have a look:

Watch Matt Cutts video on How important is it to have keywords in a domain name?

About Gagan
This is Gaganpreet Singh, who provides SEO Training in Chandigarh and gives blogging tips at Creative Blogging Ideas

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{ 3 comments… read them below or add one }

susan October 20, 2012 at 12:37 pm

your images are not showing up, only small icon in image visible, i am using chrome.

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Dwight Zahringer November 5, 2012 at 7:15 pm

I don’t believe it was much of a EMD update as it only affected the really spammy EMD. There was a ton of other information also released at Pubcon – take a look as Rel=Author is now a big deal. http://www.tmprod.com/blog/2012/google-social-interaction-are-the-stars-at-pubcon-vegas/

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Isaiah Joe December 12, 2013 at 4:34 am

That’s true, but one thing is for sure, EMD are still ranking, but we have to know the density of the keywords we’re using.. deversification is the key to ranking on google.

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