It been around 4-5 days, I’ve not written any new post on Google MythBuster series, so in my today’s article I am going to tell you does your Google search engine rankings depends upon geographical location of your web server or not. Lets start:
Yes, geographical location does effects Google SERPS
- When we search any keyword in Google, one of the factor that Google considers while ranking its pages, is the location of the web server.
- Google finds the web server location through IP address of web server or TLD code (country code).
- If your web hosting provider is in USA, Google thinks that this site is better for USA users, and if USA user will type a keyword relevant to your article then your blog is likely to come up as compared to the user living in India typing the same keyword that is typed by USA user.
- This is the reason why searching for the same keyword in Google.co.in gives different results when typed in Google.co.uk
As I’ve told you before, geographical location is one of the factor considered while rankings are made, this does not mean that if your server is in USA, Google will not show your site for Indian user. Your site will surely come up in Google.co.in results if you’ve a good selection of keywords and your article is original and has got quality backlinks.
Though, geographical location is not a very important point to consider, I wrote this article just for the sake of information. Work hard to write original content and you will automatically rank higher.