It been around 4-5 days, I’ve not written any new post on Google MythBuster series, so in my today’s article I am going to tell you does your Google search engine rankings depends upon geographical location of your web server or not. Lets start:
Yes, geographical location does effects Google SERPS
- When we search any keyword in Google, one of the factor that Google considers while ranking its pages, is the location of the web server.
- Google finds the web server location through IP address of web server or TLD code (country code).
- If your web hosting provider is in USA, Google thinks that this site is better for USA users, and if USA user will type a keyword relevant to your article then your blog is likely to come up as compared to the user living in India typing the same keyword that is typed by USA user.
- This is the reason why searching for the same keyword in Google.co.in gives different results when typed in Google.co.uk
As I’ve told you before, geographical location is one of the factor considered while rankings are made, this does not mean that if your server is in USA, Google will not show your site for Indian user. Your site will surely come up in Google.co.in results if you’ve a good selection of keywords and your article is original and has got quality backlinks.
Though, geographical location is not a very important point to consider, I wrote this article just for the sake of information. Work hard to write original content and you will automatically rank higher.
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{ 18 comments… read them below or add one }
Oh !! i need to really change my server then !! its n the US …. I need INDIAN visitors more …
Hi Sandeep,
No need to change the server, just follow the tip given by Shiva !
@ Shiva
Thanks for your tip, it will help Sandeep for sure !!
Well even though I have my server in the US but I get more visitors from India, why? because most of my blogger friends are from India and most of my traffic is from blog commenting on other blogs.
Nice share
unique content is must.
Thanks for the share mate!!
The key factor is to write original content in order to get higher rank, I don’t think this article is just for a sake of information, Nice compilation mate!! After reading this information, i came to know that even my server is assigned to US, After reading SHIVA’s comment it-seems no prob
Ohhh that is great. My website is hosted on USA server. It will be better if I get more visitors from that. Recently I changed my targeted country in webmaster as well.
Which country you selected? I have selected my home country but getting poor visitors ! Will I get more visitor if I select targeted country as USA?
And the answer is No !
Hmm you are right. Keyword is very important.
that was really great my new blogs server is located at USA and i am getting more visitors from there..
Then what result will the google.com displays. is it still there ?
Whenever i type google.com it redirects into google.co.in. Will the geo locations affects the rankings in google.com
Its redirects to co.in because your IP address is of India, so to avoid load on a single server, Google redirects to your google.co.in server.
Does geo-locations have any part in detrmining the results in google.com
One way to illustrate the geographical effect is to use a search term that has different meaning dependent on location. If I am in the US and I search for ‘football’ then the results will be skewed towards American Football (NFL). If I am in the UK, then the results will reflect real football (soccer)
I didn’t knew about this. Thanks for the gyaan
So what about different regions of the United States? Is it possible that Google would throw different results to someone in Chicago then someone in NYC if the server was closer to one city or the other? And if this is the case what would be the best way to monitor this situation?
Hi Damien,
Search results varies in different countries but not in different cities or states.
Very interesting. Thanks for the reply!