Recently I read an article on a popular tech blog and there the author wrote that selecting good keywords and using them on post page can help you to get at top on Google SERP. That post inspired me to write my today’s article and today I’ll be telling you does Google consider meta keywords now. If yes then how and if not then why. Lets start:
No, Google does not consider meta keywords while ranking your site on its search page
As confirmed by Matt Cutts, Google pays zero attention to meta keywords now. Do not waste your time on selecting a list of good keywords and putting them in your post pages. Yes, earlier meta keywords had some value but now its zero.
Why meta keywords are zero in terms of SEO now
Let me explain this with an example, suppose you’re writing an article on “How To Install WordPress Themes” and in the meta keywords you’re giving keywords like WordPress, Plugins, How To, Get Traffic, SEO, etc.
Now, does it makes any sense to add SEO keyword to the post that is on how to install WordPress themes. The answer is no. Earlier, to get on first page of Google, bloggers used to stuff unwanted keywords on their post page. To stop this kind of trick now Google does not considers meta keywords at all.
Rather, now Google watches:
- Post Title
- Post Description
- Backlinks
- Unique and original content
- and many other factors but definitely not meta keywords
Now in future if you read any post that says meta keywords can get you traffic, just tell him/her that stop this crap, I know the basis of SEO now as I am following Google MythBuster series on CBI
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- Does Using Tags On WordPress Blogs Helps You Getting Higher Rank On Google Search Pages : Google MythBuster Series Part 15
- Does Google Treats All The Links Equally On A Web Page : Google MythBuster Series Part 13
- Effect Of Geographical Location Of Web Server On Google SERPS: Google MythBuster Series Part 6
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{ 3 comments… read them below or add one }
I even watched the video by Mattcutts, Google does not look at it . But other search engines like Yahoo!, Bing, Ask might have as one of the possible way. Although 60% of people, searches in google, other SE might have a good result with some SEO steps..
I agree with Siva. We should also think of other search engine traffics…
Thanks for the wonderful resources and bits of inspiration.SEO in Chandigarh