Yesterday I got an email from someone asking me to link exchange with his Page Rank 5 blog. He told me that he will put the link up in 24 hrs after I keel his link. I clicked the link and was amazed to see his site. His site had PR 5 with only 5-6 articles and all the articles were written on 16th May, 2011 i.e two days back. I explored his blog and at last came to the conclusion that he had a fake page rank. So, I decided to share some measure to be taken before accepting any link exchange request. Lets start:
Check if the site/blog has a fake page rank or not
You can check out my article on Madras Geek I wrote explaining about Fake Page Rank in detail
Check if the site/blog suits your site niche
The link exchange will be of no use or if you exchange the links with off topic site. Suppose you’ve a blog about Mobiles and you’re exchange links with a Car Insurance website. Does it sounds natural ? NO! so, avoid exchanging links to off topic sites
Check if the site/blogs falls under these 4 categories
Before accepting link exchange request please note that site does not falls under these four categories:
- Viagara
- Gambling
- Porn
- Pirated stuff like movies, software and music
So, before accepting any blogroll request make sure you follow the above three things.
Article by Gagan who gives SEO training in Chandigarh
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- 13 Tips For Successful Article Exchange Request
- Get New Visitors To Your Blog By Article Exchange : Blog Traffic Series Part 19
- Swap Blogs For 1 Day : Ultimate Idea To Get Post Ideas & Learn New Things
- From Page Rank 0 TO 3 : January 2011 Report
- Why Your Blog Should Not Have Do Follow Comments
Read more posts like this in our Blogging category

{ 22 comments… read them below or add one }
I do all of the things mentioned above. And these are the must things to be checked before exchanging links.
Great post!
Great Article, Solved My Confusion, Thanks….
Nice tips… Never thought some webmasters use this type of tricks !
Nice tips Gagan… That’s why I completely avoid link exchanges
Thanks for sharing all the important tips that all bloggers must be aware of.Here’s my popular video. http://dharbarkha.blogspot.com/2010/08/say-no-to-dowry.html
Hi Barkha very good information at your blog. Thanks for sharing it here.
Ofter we forget about the site and its quality, it may be due to lack of proper knowledge about link building.
Day by day bloggeres we getting many automated spam comments from the niches which you said in your article, so those niches won’t help us anymore to build quality back link.
thanks to the awesome post
Link exchange is a highly effective link building technique. If you are an online entrepreneur, who has a correct link exchange strategy you will manage to generate additional traffic to a website, get additional incoming links and improve search engine rankings of a website.
basic tips. must be followed. nice share
hi Gagan, I wonder how do you measure or check the page rank of a blog or site since the major update in mozilla firefox. I have installed google toolbar, but it requires outdated version of mozilla. On other hand google toolbar does not do well in Internet Explorer?
Hi Nisha,
You can install a Firefox add-on called Search Status it will show Page Rank in the status bar, you can install it here.
https://addons.mozilla.org/en-US/firefox/addon/searchstatus/
Gagan, this add on is just amazing, it display google pr along with alexa rank, thank very much for the help.
You’re welcome Nida.
good info about link exchange. i will try it.
very good tip that I agree with your opinion,
must followed for new blogger like me
thanks
Some people may like to earn traffic and backlink with link exchange.
But in order to manage your Page Rank well.
You need to set follow and unfollow to every link.
If you set no follow , then google spider will not crawl to that website.
So it would not effect your page rank.
To those link exchange that high PR, high traffic and related . You may set dofollow so allow google to crawl their website as well and get a quality backlink.
Personally if you ask me, I am completely against the concept of Link Exchanging.. in fact Google never recommends that.. But the checklist which you have mentioned is a must check for those who are planning to exchange links..
Hello Everyone,
any other things you guys check!
Here are a list of things I Check!
1.)Page Rank
2.)Alexa Rank
3.)Links Linking To Their Website
I Also if they link to me make sure that the link is dofollow…
Great post. It better to keep gambling and porn sites away from our blog.
Nice Info man. BTW, would you like to link or ad exchange with me? If so contactme @NoviceBloggers
Excellent information dude